Tech

3 Ways Google Is Improving Its Search Results


One of the reasons Google Search is the most preferred search engine is the quality of results it offers. Unfortunately, despite the efforts Google puts into ensuring only high-quality results are shown to users, there are several noticeable letdowns.

One of such letdowns is the accuracy of the information on Featured Snippets and the source of information that it shows on its result pages. Google is now trying to fix that with a raft of improvements to its search result pages. Here’s how the company is trying to tackle the problem.


Helping You Find High-Quality Information

Among several new improvements to its search business as a whole, Google announced on its blog, The Keyword, that it is improving some of its existing search result features to help users find high-quality information. They include:

Sometimes, when you perform a Google search, Google takes a piece of information that directly answers your query and puts it in a descriptive box at the top of the search result page. This descriptive box, called Featured Snippets, saves Google Search users a lot of time by extracting and highlighting the information most relevant to their query.


Unfortunately, for all the good it does, it is not perfect.

Once an answer to a query is highlighted at the top of the page, people sometimes do not click through to find out more context about the highlighted information. Also, considering that Google is considered an authority figure, whatever information it highlights, whether accurate or not, is taken as fact by people searching for information.

If you’ve used information from Featured Snippets frequently, you’d probably notice that there have been a few times that information wasn’t correct.

Hopefully, most of such inaccuracy is a thing of the past.

To ensure that the information it highlights is as accurate as possible, Google says it has introduced Multitask Unified Model (MUM), a new model for choosing which information to highlight on Featured Snippets. At the core of the model is a way to determine that information used on a Featured Snippet is a consensus supported by multiple high-quality sources.

This way, every piece of information you see on a Featured Snippet is more likely to be the most accurate answer to a query.

2. Improvement of “About this result”

About this result is a feature on Google’s result pages that provides more context about results that appears when you perform a Google search. By tapping on the three vertical dots in the top right corner of a search result item, you can look up more information about the website that’s the source of that information.

To provide even more context on results and the source of result items, Google says it is introducing other information like how widely a source is circulated, which entity owns the source of the information, online reviews about the source, or whether it has enough information on the source.

This is aimed at giving Google Search users more data to independently assess the source and nature of information that they see. This is because there are some types of Google search results you shouldn’t trust blindly, even if they come from reputable sources.

3. Expansion of Content Advisories

Google tries to ensure that the results it shows for searches are high-quality consensus information from multiple reliable sources. Unfortunately, sometimes, when an event occurs, information about it spreads much faster than Google can track and verify for accuracy.

While Google will still show the results for queries related to an evolving topic, it will now expand its content advisories to inform searchers when it doesn’t have confidence in the overall quality of the results available.

For instance, if there’s news about an event that occurred at The White House, Google might show some advisory to “check back later” for more information on the topic if the available result sources aren’t authoritative enough on that topic.

Improve Your Googling Skills

There are a lot of tools at your disposal to ensure that the information you get from Google result pages is high-quality and as accurate as possible.


While Google does a good job of ensuring the information it presents is the best possible on the subject, it is up to you to use the available features to get the best of Google search results.

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