What Is Kajabi and How Does It Work?

With technological advancements in the 21st century, sharing useful information online has never been easier. Many entrepreneurial-minded online creators have seized this opportunity to monetize what they know, impacting millions of lives.

A number of platforms have emerged to help users create online courses and more, with Kajabi being one of the most popular. But what exactly can you do with this tool, and how much does it cost? You’re in the right place if you’ve asked either of the questions above. This article will answer both of them and help you make the right purchasing decision.


What Is Kajabi?

Kajabi is a platform that aims to help entrepreneurs succeed in the creator economy. The company is headquartered in California and has been around since 2010.

It’s one of the most popular places to create and sell online courses, and the solution offers multiple options for creators to monetize their skills. These range from giving them the tools to initially bring their ideas to life to helping individuals market themselves and reach their desired audience.

Kajabi also offers analytical tools to help creators determine whether their current strategy is working and where they could potentially enjoy more success by pivoting slightly.

How Much Does Kajabi Cost?

Kajabi has three pricing tiers: Basic, Growth, and Pro. For each of these, you can choose whether you want to pay monthly or yearly; you’ll receive a discount if you opt for the latter.

When you sign up for an account on Kajabi, you can receive a 14-day free trial.

The Basic Plan

The Basic plan lets you produce three products and the same number of funnels. You can also create an unlimited number of landing pages and send as many emails as possible. It’s ideal if you’re starting out as a beginner, as you get one admin user and one website.

If you opt for the Basic plan, you’ll pay $149 per month when choosing the month-to-month payment option. The price averages out to $119 per month if you purchase an annual plan.

The Growth Plan

Once you’ve enjoyed a decent degree of success in online content creation, you can upgrade to the Growth plan. You will get 15 products if you opt for this service, along with 15 funnels and up to 25,000 contacts. While the Basic version provides control to one admin user, the Growth plan gives you up to 10. You can also join the Kajabi affiliate program.

Growth costs $199 per month if you opt to pay every month. If you’d prefer to pay via an annual subscription, you’ll get a $40 monthly discount.

The Pro Plan

Kajabi’s most advanced subscription offering is the Pro plan. You can make up to 100 products and funnels, and you can produce up to 25 websites as well. On top of that, you can add up to three websites and have a maximum of 100,000 contacts.

The Pro plan costs $399 per month if you pay each month for your subscription, with the annual version costing $319 per month instead.

What Can You Do With Kajabi?

Now that you know more about Kajabi and its capabilities, we can look at some of the best things you can do with the platform.

1. Online Courses

Making online courses is one of the primary reasons why creators use Kajabi. You can produce courses about several topics, and you have the creative freedom to determine what you include in your content.

Kajabi lets you create both long and short courses, meaning that you can cater to your audience however you feel works best. To get paid quicker, you can also integrate various payment solutions like Stripe.

2. Membership Management

Regardless of whether you start a YouTube channel or choose something else, succeeding as an independent online creator requires building a community. And once you’ve achieved a certain level of success in this area, you might want to think about building a membership program.

When you sign up with Kajabi, you can create a membership area that makes it easy for you to appeal to your users. And to help you nurture your community, you can use tools like analytics—which will tell you about things like churn rate and more.

3. Podcasts

Podcasts have surged in popularity throughout the 21st century, and many creators have been able to make a full-time living from the audio content. Kajabi has built a solution that aims to help podcasters manage their output and grow their audience in the long run.

With Kajabi, you have the opportunity to manage both public and members-only podcasts. On top of that, you can easily categorize everything to give yourself a comprehensive but easy-to-understand overview.

4. Create Websites and Landing Pages

You’ll want a professional-looking website if you’re a freelancer, and the same is true if you’ve evolved beyond that step to become a full-scale business owner. But if you try to do everything from scratch, you might find the process expensive and time-consuming.

Kajabi offers paying subscribers a website-building tool that enables them to easily bring everything together and launch their products. You can also choose a custom domain, along with having control over the visuals you use and more.

When creating a website with Kajabi, you can also create a blog to add extra free value to your audience.

5. Kajabi University

As you’ve probably gathered by now, Kajabi is a pretty comprehensive tool—especially if you have no prior experience using something similar. So that you can utilize everything to its maximum potential, Kajabi has created the Kajabi University.

With Kajabi University, you can learn about several skills that’ll help you grow your online presence—such as email marketing and finding a niche. You’ll also learn about the fundamentals of running a business, such as legal matters. Kajabi University is free for everyone with a Kajabi subscription.

Does Kajabi Take a Percentage of Your Revenue?

Some websites that let you share content and create courses will take a chunk of your revenue. However, you will keep 100% of your profits when using Kajabi. Once you’ve signed up for an account and paid the subscription fee, everything you earn is yours to keep.

Kajabi Is One of the Best Platforms to Help Grow Your Online Business

Kajabi is one of the most powerful platforms for growing your online creative business, and you will find plenty of tools to help you succeed. While the upfront payment might seem pricey to some, it will more than pay for itself if you can provide value to your audience.

If you want a solution that lets you sell online courses and products but not need to build a website elsewhere, Kajabi is far from the worst solution you can choose.

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